Adam is an optometrist with a private practice in London’s Primrose Hill which was established in 2001. He’s married with three lovely daughters; he's a passionate Spurs fan, and is greying as a direct result of both.

He studied Ophthalmic Optics at The City University, London, a very long time ago, and is a Member of the British College of Optometrists. At the age of 26, Adam set up Eye-Tech, in London’s Soho. It became renowned as the trendy opticians, through a combination of location, friendly service, innovative interior design and being the first in the UK to stock brands such as Oliver Peoples and LA Eyeworks.

After selling Eye-Tech, Adam had a seven year semi-sabbatical. (Thailand, NLP, spiritualism, that kind of thing). Then, after making and losing a (paper) fortune via new media and the internet, he started a family… hence back to optometry and eyewear.

Adam is now on a mission to blend the old-fashioned values of good service and excellent eye care with the digital age. The result is unique, combining the advantages of the internet (keen pricing, ready information, convenience) and the reality of the 'bricks-and-mortar' model (real people, honesty, integrity).